For many years now my wife and I have been collectors and “shoppers” of antiques. More shopping than buying, but still fun. One of the thrills of dabbling in antiques is to find a piece in an antique shop that is similar to one you own and using the price of the piece in the shop to establish the value of the piece you have in your home.
Recently, I have been involved with liquidating the estate of my late uncle. He had been a collector of metal toy soldiers for more than sixty years. I have spent many hours reading books, searching online, and corresponding with dealers to establish the value of his collection.
From both of these experiences I have been made aware of a marketing truth. The VALUE of an item is equal to the PRICE someone is willing to pay at any given time.
Using this principle, what is the VALUE of your SOUL?
Romans 5:8 says, “But, God commendeth his love toward us, in that, while we were yet sinners, Christ died for us.”
The VALUE of our SOUL is equal to the ultimate PRICE willingly paid by Christ at a time when we were without VALUE.
PRICE PAID, LIFE OF CHRIST = SOUL’S VALUE, PRICELESS
Matthew 16:26 says, ” For what is a man profited, if he shall gain the whole world, and lose his own SOUL? Or what shall a man give in exchange for his SOUL?”